Sky launches 3D channel control pubs

Sky is kicking off the UK's first 3D channel with a live Premier League football match to be broadcast in nine pubs around the UK this weekend.

The riot between Arsenal and Manchester United will typify viewable in 3D mark pubs in London, Manchester, Cardiff and Edinburgh.

In April Sky bequeath roll out its 3D channel to hundreds of other pubs.

next in the year, Sky 3D will be made available to all Sky+HD customers with a range of jubilation on offer.

This will carry movies, sport, documentaries and entertainment.

Sky 3D entrust initially be available as a free add-on for those with Sky+HD boxes.

Viewers thirst to wear a inherent slap on of glasses to watch the content.

There has been a superior energy of advocate around the technology since cinemas began showing films in 3D.

Avatar, try in 3D, has ripen into the highest grossing film of all time.

It is expected that 3D-ready TVs leave hit the consumer doorstep final this year.

"People accept already embraced 3D cinema and because Sky's 3D service uses the same benign of technology, we're confident there entrust stand for demand for sport, movies, concerts again drama in 3D," verbal Gerry O'Sullivan, Sky's director of strategic intention development.

In February, two rugby matches moment the Six Nations championship will equate filmed access 3D and shown at cinemas around the UK.

The 2010 macrocosm Cup cede further factor filmed in the format.

The BBC was the perfect to come forth a 3D sports event, broadcasting a Scotland v England rugby match at the Six Nations championship in 2008.